Company Profile

History

Within 10 years the dream of establishing his own company became a reality. Whilst he was confident that he had acquired the necessary technical strength, he realized that he was lacking in certain commercial skills. As a result, he moved to Control Instruments in 1970 and within four years he had obtained sufficient commercial experience to branch out on his own. And so Operational Marketing came into being.

The first step was to carve out a niche market for himself. South Africa presented an ideal opportunity for his company in the field of grease and oil lubrication systems, but it was vital to tie up with an overseas market leader. On 1st Aril 1974 he acquired the agency for Delimon Lubrication equipment, a leading brand in their field in Europe.

With the passage of time, he identified areas of operation in which additional complementary instrumentation systems were needed, and he sought the advice of trusted suppliers regarding the best brands to represent. In 1976 the Honsberg agency was acquired, which was later followed by Mahle and Steimel. In accordance with developing business needs, various other brands and product ranges complementary to oil lubrication systems were brought on board.

Field of operation

Quality products
Operational Marketing is the authorized sole representative for southern Africa for the following product ranges:

Abnox
High Pressure Hydraulics & Lubrication
Switzerland

Farval
Centralised Lubrication Equipment
USA

Delimon
Centralised Lubrication Equipment
Germany

Steimel
Gear Pumps
Germany

Seim
Screw Pumps
Italy

Mahle
Industrial Filtration
Germany

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