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EngNet Newsletter #2

1. Website Design for the Engineering Industry

Introduction

When establishing a website, some very pertinent questions needs to be asked.  Such as:

"How can we use our website to enhance customer service?",

"What needs can be catered through our website?",

“What is the sole purpose of our site?”,

“What objectives do we want to achieve?”,

"What target market are we aiming for?”,

These are questions companies deal with daily, but there are many websites being published without having had these vital questions answered, with the result that they prove to be ineffective.   Another important aspect to be determined is the website structure, considering ease of navigation, quick and efficient means of locating what exactly the visitor is searching for.

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