3. Website Target Market
3.1. Executives & Managers
This group requires an executive overview of what a company is about.
Product or service information is required in a general overview, as
well as a list of applications where products have been used previously.
3.2. Buyers or Procurement
Require
assurance that they are purchasing a high quality and trustworthy product,
typically illustrated in previous projects, examples of large clients,
experience lists etc. in order to make the correct buying decisions.
3.3. Engineers & Designers
Technical information in the form of specifications and product information is
required to enable engineers to create accurate designs.
3.4. International Market
Potential
customers on the other side of the globe need to determine whether your
company is the correct company that will meet their specification and
standards. We need to ask ourselves what information would be relevant in
order for these potential customers to make such decisions.
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