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EngNet March Newsletter 2010

EngNet March Newsletter 2010

Tuesday, 23 March, 2010

Dear EngNet Visitor,

As I write this newsletter we are only 79 days away from kick off of the 2010 World Cup!

As an online marketer we have watched with interest the restrictions being imposed by FIFA with regards to the use of common terms like 2010, South Africa, our national flag and even the vuvuzela. Kulula has been the latest to fall victim to FIFA with its "Unofficial National Carrier of the You-Know-What" Campaign.

We are looking forward to the World Cup and are proud of the beautiful stadiums that showcase South Africa’s strong engineering heritage.

Our radio ad campaign on radio 702 has 6 months left to run. The campaign so far has brought about a strong brand awareness, which is encouraging more and more engineers, buyers etc to use EngNet, which will benefit you. We have revised the advert for the remaining term of the contract and will monitor the results. To listen to the new ad click here.

Nothing is worse or frustrating than having incorrect information in a directory. We urge you to regularly check your details on EngNet. This is important to ensure your company is accurately profiled and that enquirers can contact you. It is very easy to update your details through your login (if you do not know what they are, please write to

FEATURED PRODUCT - AutoCAD Civil 3D Gets a South African Flavour (RSA Localization Kit)
As the world's leading provider of advanced design technology solutions, Autodesk constantly strives to maintain their position as market leaders in the respective industries they serve. The infrastructure industry is no exception, and this letter seeks to inform you of the value that Autodesk is adding to your investment in AutoCAD Civil 3D software, and how you can take advantage of these tools to maximize your productivity. Read more…

A new study has found that the number of South African internet users has passed the five-million mark for the first time, finally breaking through the 10% mark in internet penetration for the country.
The Internet Access in South Africa 2010 study, conducted by World Wide Worx and sponsored by Cisco, shows that the internet user base grew by 15% last year, from 4.6-million users to 5.3-million users, and is expected to grow at a similar rate in 2010.
Growth in the number of internet users in South Africa was relatively stagnant from 2002 to 2007, when it never rose above 7%. However, this rate almost doubled in 2008, and continued accelerating in 2009.
"A sustained growth in internet penetration is a key factor that will positively influence the economy of South Africa," says Cisco Internet Business Solutions senior manager Reshaad Sha. "The varied range of application services and social networking platforms used by local consumers has fuelled the uptake that we see today."

In three years' time, desktops will be irrelevant. In Japan, most research is done today on smart phones, not PCs...Mobile makes the world's information universally accessible. Because there's more information and because it will be hard to sift through it all, that's why search will become more and more important. This will create new opportunities for new entrepreneurs to create new business models -- ubiquity first, revenue later.
John Herlihy, Google's head of sales in Europe

Until next time.

Adrian Cooney

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